I had created a logo for The Tech Fellows a few years ago and wanted to redesign it. I spent some time on their competition's website (Geek Squad), and was noticing how personal and friendly the vernacular was. After all, people coming to use thier site are less likely to know all the technical language. They just want thier computer fixed! Once I started getting ideas on how to revamp the website, it gave me ideas on how to redesign the logo. I wanted the new logo to be about helping the customers with technology.
