Posts Tagged ‘Waterfront Communities’

Email Design

Wednesday, January 21st, 2009

I have been neglecting to write for a while. With the new job, then a family death and buying a new house — my time was very limited. I’m glad that things are starting to settle back down. Since buying a house, I’ve been obsessed with getting it to look how I’ve always dreamed. I don’t think my husband really understands why I have to design everything I get my hands on. In the next few weeks I should be finishing up some of my recent interior design projects and ideas, and will post them up.

In the meantime, I just wanted to feature some of my best work from my job since I started.

Learning Web Design

Tuesday, September 16th, 2008

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My design education in primarily in print and identity design, but I have had a strong interest in web design. Having a website on your business card is almost more important than having a phone number, in my opinion. Landing my exciting new job as a web designer, I am getting to challenge myself in becoming a more creative web designer. Among my first projects, was to redesign three websites for waterfront communities. The print materials were previously outsourced to great graphic design firms in the area. So I had a lot of inspiration to pull from, I was basically transferring the identity that was created into web. I have actually surprised myself in how good things are turning out, and I’m getting great feedback.

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First, I looked in housing magazines to find development’s ads for the web addresses. As I was bookmarking my favorite developments’ websites, I started noticing some trends and items that interested me. These websites are selling expensive waterfront communities, with the general audience being well-off and over 50. So they need to look the part.

I wanted each website to be distinct, but have general similarities. My ideas were for all of the websites to have an area for large interchanging pictures, add a favicon (icon beside the web address, that shows up in your bookmarks), texture/depth/transparencies/patterns, match their print materials, show a forecast for the location, and have a more user-friendly site infrastructure.

I can’t wait to make these sites live! Here are the existing websites: Water Ridge, Summerhouse, Cutter Bay. You can be the judge if they need updated by my new designs.

New job

Friday, September 5th, 2008

After searching for two months, I landed a perfect new job. I was starting to feel a little hopeless, and then all the sudden I had four interviews and two offers in one week. I was very excited to accept the offer from Waterfront Communities, Inc. to be their Graphic/Web Designer.

Waterfront Communities has developed and marketed 36 luxury waterfront communities in the southern United States. My primary job will be to redesign/update some of the websites for the communities that they are currently marketing, here is one: http://summerhousenc.com/. They are currently outsourcing all of their print material to design firms, but the hope is to bring it in-house, which I think is a great idea.