I started reading another Sitepoint book, Online Marketing Inside Out. I always enjoy reading books and emails from Sitepoint.

Click to download an excerpt from the book “Online Marketing Inside Out” by Brandon Eley & Shayne Tilley.

Press Releases

I was intrigued to learn about press releases (on page 8). I wouldn’t have thought to send out press releases, I thought it was just a thing of the past. In the book it states, “Start now! You simply cannot write too many press releases.” There are many different opportunities to send out a press release, a new service/product to announce, case study on how you helped a client, won an award, customer testimonials, and many more. Adding hyperlinks, photos, audio, video and buttons to social media facilities will further take advantage of it being online and further attracting the audience.

Modern Monitoring of Press Coverage (page 27)

When other people are writing about your company, you would want to know about it right? Monitoring what is said on the web is like keyword research, things to consider tracking are: company name, key employees’ names and phrases you want to rank well in. You can use RSS feeds, Technorati (blog search engine), Google Alerts, Trackur (social media monitoring), Twitterverse (type a word and you’ll see every time it’s been mentioned) and many more mentioned in the book to monitor online press coverage.

To learn more about online marketing you will have to purchase the book on Sitepoint.