I had created a logo for The Tech Fellows a few years ago and wanted to redesign it. I spent some time on their competition’s website (Geek Squad), and was noticing how personal and friendly the vernacular was. After all, people coming to use their site are less likely to know all the technical language. They just want their computer fixed! Once I started getting ideas on how to revamp the website, it gave me ideas on how to redesign the logo. I wanted the new logo to be about helping the customers with technology.

I hope to start redesigning The Tech Fellow’s website very soon.

Taylor Bakes was a logo I did for a friend. We bounced ideas off each other, while looking at other names of bakeries for inspiration, for what to name her future company.

She wanted it to be fun, modern, simple, and colorful, yet muted; To relate to her style of baking. I created a simple silhouette of a cake with fun textures and colors, while keeping it modern.

Taylor currently has a food blog, Baking Arts.

My friend had a bet with someone that she couldn’t find a fast food logo that doesn’t have yellow or red. And we thought for sure Whitecastle was the winner, until I looked it up online, and found it has yellow. It almost makes me want to start up a chain and not have red and yellow, and then it would probably fail, because it wouldn’t catch anyone’s attention! ha

There are color theories that red and yellow are used to catch attention. So it makes sense that fast food chains want to catch our attention and stop to eat there. Red is used on stop, exit, and wrong way signs; yellow for danger and caution signs. Being dangerous colors, others might say they should warn us not to eat at fast food chains since they are dangerous to our health.

I found an interesting more in-depth article on red and yellow color theories on aiga.org.