As blogs are now becoming more mainstream and not only being used by technical people, they are becoming a great, cheap advertising tool. A blog added to your website verifies your site as a trusted one, keeps visitors interested and coming back to read new content, and is more likely to come up in search engines. Visitors can now interact with the writer by asking questions and getting answers. You become more than just a website or a business, and visitors really get to know you as a person.

Blogging is different than a TV commercial or billboard AD because it is an activity that gets people involved and affects people in many positive ways. Two optimists joined together to use the power of blogging to cause major attention to the environment by creating “Blog Action Day” on October 15th, 2007; 20,603 Blogs participated and 23,327 Blog Posts (Google Blog Search) created 14,631,038 RSS Readers. The “Blog Action Day” also landed on TV stations in Greece to radio stations in Spain to newspapers in New Zealand.

With much success, it will be repeated again this year on October 15th, 2008, on the topic of poverty. As of today there are 2,630 sites registered to participate with an audience in excess of 4,566,280 readers. “Blog Action Day requires mass participation to work. With every registered blogger, the event reaches more people, grows in scale and creates more of a buzz. We rely solely on word of mouth (or keyboard) to spread so that means we need your help!”

Help promote this great cause with me and register your blog. Look out for my post on October 15th.