Posts Tagged ‘advertising’

411fit Banner ADs

Thursday, July 24th, 2008

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411fit is a free website dedicated to providing tools and information needed to maintain a healthy lifestyle that will go live to students and faculty of UNCC near the end of August.

They wanted some banner ads to go in the website to advertise the 411fit features, UNCC benefits related to health/fitness, and a green tips section.

The 411fit web design is photography based, so I grabbed some free stock photos to work with. I wanted each section to have a distinct design while keeping a general theme and fit nicely with the existing web design. Since the 411fit and UNCC sections had logos, I thought it was appropriate to create a simple logo for green tips.

National and International Advertising

Sunday, June 22nd, 2008

The Ph.D. Program in CCI wanted something to mail to other schools to advertise to other students. CCI has a bulletin board covered with posters from other schools advertising different programs, so I took a look there to see what other schools were doing. Most of them are badly designed with too much information and clutter. I noticed a couple had a “take-one” pad varying in sizes, which I thought was a good idea.

take-one pad

"take-one" pad

We would be mailing the Ph.D. brochure with the poster, so I knew they had to match. I wanted the “take-one” card to work like a business card; so I made it the smallest that the printer recommended, with the important information of the name, tag line, and website. That way students don’t have to write the information down, they can just take one, and hopefully they are more likely to visit the website.

Once the materials were ready, I worked on finding the top 250 national computer science universities and the top 200 international universities. I used USNews.com’s list of American’s Best Colleges 2008, and then had to go to each school’s website individually to find the department/school name and address. Talk about a long grueling process, but I got it done in a few days!