Learning Web Design
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My design education in primarily in print and identity design, but I have had a strong interest in web design. Having a website on your business card is almost more important than having a phone number, in my opinion. Landing my exciting new job as a web designer, I am getting to challenge myself in becoming a more creative web designer. Among my first projects, was to redesign three websites for waterfront communities. The print materials were previously outsourced to great graphic design firms in the area. So I had a lot of inspiration to pull from, I was basically transferring the identity that was created into web. I have actually surprised myself in how good things are turning out, and I’m getting great feedback.
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First, I looked in housing magazines to find development’s ads for the web addresses. As I was bookmarking my favorite developments’ websites, I started noticing some trends and items that interested me. These websites are selling expensive waterfront communities, with the general audience being well-off and over 50. So they need to look the part.
I wanted each website to be distinct, but have general similarities. My ideas were for all of the websites to have an area for large interchanging pictures, add a favicon (icon beside the web address, that shows up in your bookmarks), texture/depth/transparencies/patterns, match their print materials, show a forecast for the location, and have a more user-friendly site infrastructure.
I can’t wait to make these sites live! Here are the existing websites: Water Ridge, Summerhouse, Cutter Bay. You can be the judge if they need updated by my new designs.
Tags: Waterfront Communities