Bad signage - Does a sign have be legible?
Bad signage is easy to come across when so many people take the cheap way out and don’t hire a professional. The first time I came across this sign I just laughed. It reminded me of the one time my grandma was trying to tell me the name of this website, she proudly said, “It was www-dot-com!” I just burst into laughter. I tried to explain to her the middle of the domain was the most important part.
With this car dealership, their hierarchy is completely off and I think they have the fear of negative space. A major flaw is the smallest part is the name of the shop. One of my pet peeves is when a telephone number has a word in it, who regularly dials a phone number with letters?! I could easily make his sign look better in under an hour, I wonder if I should contact him?
Bank of North Carolina’s sign just has one major flaw, you can’t read it! The black cast iron on the dark brick makes it really hard to read. Other than that I have nothing against the sign. But isn’t the importance of the sign legibility? A sign can be designed perfectly, but if you can’t read it, what good is it?
Tags: signage