Hello, my name is Amy Henty

and I’m a UX Design Lead
with 15+ years in the industry

Commercial Lending Matching Software

Led ux design and usability for marketing site and software platform that aids in changing the commercial lending process and increasing access to capital for businesses across the US.

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Branding for Healthcare Insurance Startup

Defined the company’s brand, gained team alignment, and decided on brand attributes.

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Commercial Lease Accounting Software

Built a marketing site and software platform to simplify the lease accounting process for the client.

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Internal Search

Improved the usability and visual design through usability testing and iterating designs, for The Business Journals

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Led design and usability best practices for clients including Lowe's, The Business Journals, and Sporting News

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News Article & Homepage

Research led projects for The Business Journals that have improved usability, ad viewablity, and visual designs

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Responsive Small Business Marketing Site

Freelance research and design project to drive more business leads through SEO

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Various Visual Design Projects

A showcase of visual design projects from Lowe's, Waterfront Communities, and freelance

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About Me

I have always been a designer at heart, when I was a wee little one I would design greeting cards using our dot matrix printer and would sell them for a dollar.

Read More About Me

Email me @ amy@theamylynn.com, follow me on Behance, or connect with me on LinkedIn.

Amy L Henty ©2023